Ford introduced its answer to the hot selling Rambler small, economical car in October of 1959 with the introduction of the new Falcon unibody vehicle. The conventional design of the Falcon was a direct hit in the marketplace. The wagons, an important part of the sales picture at the time were held back until January to be introduced. The sales of the wagons were extremely strong from the beginning and began a long rich history of Ford Falcons in the history of the American station wagon.
1960
Even with a half year selling cycle, the Falcon screamed to a white hot start with 74,310 sales in only eight months. The two door wagon, much sought after today sold 27,552 copies.
1961
With a full year to sell, the Falcon sold at a blistering rate of 10,163 per month, the best it would ever achieve. Total sales reached an all time high of 121,966. The new metal sided Sedan delivery only sold 1,988 copies and thus are ultra valuable today. There were 32,045 two door wagons sold.
1962
Still a hot selling wagon, the 1962 Falcon sold 110,995 copies. The new squire wagon with the wood grain side trim sold 22,025 cars.
1963
In the last year of the round body first edition cars, the Falcon wagon sold 61,398 copies. Squire sales dropped to 6,908, making them quite rare today. The hard part is trying to restore one.
1964
The new square body Falcons lasted two years and are very hot today. Total sales dropped a bit to a total of 52,052. The Sedan Delivery only were delivered to 776 customers in the new handsome design. Squire sales stayed about the same with 6,766 wood sided wagons going to the fancier homes around the Country.
1965
The second and last year of this very much sought after style actually dropped by twenty five per cent on the sales charts. 1965 sales of Falcon wagons topped out at 39,053, making it the sixth best wagon selling year.
1966
Wagon sales on the new Fairlane shared chassis dropped another twenty five percent from 1965 levels to 30,227. These larger wagons are worth very little on the collector market today even though they rode better and held more. The fantastic two hundred six still powered many, but the eight cylinder started to become more necessary to move these bigger offerings from Ford, The cute styling was all but gone and the economy of the original models was getting harder to achieve with the heavier, longer bodies.
1967
Sales tumbled to only 10,106 wagons for the 1967 model year, the low point for the entire decade. Most must have opted for the new redesigned Fairlanes which were the same car and did not cost much more.
1968
Sales more than doubled to 26,337 for the prettier 68 falcon wagon. The magic two way tailgate was now an option on the falcon and sales shot up more than one hundred per cent!
1969
This was the last Falcon wagon of this very successful decade for the long roof bird. Sales tailed off slightly to 18,771. These are sturdy cars and good drivers and were really a nice sized wagon, but when is the last time you saw one? They bring little on the collector market, so you could find one cheap and they came with the new fangled head rests, shoulder harnesses and collapsing steering column, the latter two items introduced the year before.
Sales Rank
1961 – 121,966
1962 – 110,995
1960 – 74,310
1964 – 61,398
1964 – 52,052
1965 – 39,053
1966 – 30,227
1968 – 26,337
1969 – 18,771
1967 – 10,106
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